These are words I learned from my participation and membership
in the Public
Relations Global Network. As past president of PRGN, I
was honored to lead my PR colleagues in initiating the building
of a multi national communications network. I suppose in many
ways, this same passion guided me in creating and building
Van Vechten & Company for the 25 years I chaired the firm.
I started the Agency with a borrowed Smith & Corona
typewriter, working off a kitchen table in my New York apartment.
The year was 1979. As a start up Agency, I could have opted
to call upon local restaurants and stores, to see if they
needed PR. I didn't. Instead I phoned or wrote to MCA Records,
Johnson & Johnson, Pilot Pen Corporation, PageAmerica,
and a host of other large national and multinational groups.
Each had something interesting happening in their business.
Within a year each was a client and I had a staff of a dozen
people all crammed into the same New York flat. I kept one
room in the back for myself, where I slept, and turned the
rest of the place over to a great group of energetic, bright,
like-minded individuals. I never hired based on what people
had done in public relations or if they had majored in communications.
Instead I sought employees based on what they had done in
life, their native intelligence, and a host of other verbal
and non-verbal skills I identified as transferable to my business.
We succeeded as I expected we would, because we offered clients
fresh, creatively driven programs. We offered solutions that
didn’t always follow traditional paths. And we gave
clients something else - very personal, senior level involvement
24/7.
The 25 years presiding over the company were dazzling. I
feel honored to have worked in 34 nations, representing major
client entities, each with a unique need for the caliber and
quality of support we were able to provide.
From the time I left university life, I knew that I had
to be involved with the communications process. My first job
surprised even me, when I accepted a position with The Salvation
Army, as director of special events for the Army’s 140+
New York City area based services and facilities. The pay
was terrible, but the experience was intense and fulfilling.
When I put together a benefit with Westinghouse Broadcasting,
the president of Group W offered me a job to move the Merv
Griffin Show from Manhattan to California. It was a great
opportunity. At the end of the assignment, he sent me to Pittsburgh
as public relations and promotions manager of KDKA- TV, the
#1 station in the #10 market. I was on a roll.
Over the next few years I worked for several PR firms, among
them Burson Marsteller and the Rowland Company. I grew, I
learned, I listened, but I wasn’t always the best follower.
I was always looking for new, fresh ways to approach a problem,
and I sought more innovative ways to solve those problems
than drawing from the traditional bag of PR tools so often
favored by other practitioners. Creativity guided me, along
with a healthy dose of common sense and a bit of humor. How
can you offer the same array of solutions for every different
client problem that presents itself? You can’t. So in
1979 I set off to change the world. I started Van Vechten
& Company. I don’t know how much of the world we
changed, but I do know we made a difference. To me, nothing
is more satisfying than knowing that the information and outreach
programs Van Vechten & Company has created for clients
has impacted on the health and well being of millions of people
both here and abroad. Now that the agency is under the guidance
of Lowell Van Vechten, her experience and extraordinary career
in promotional and PR work will carry Van Vechten & Company
to even greater heights. We're grateful every single day for
the opportunities we've had and for those yet to happen.
Jay |