Oral-B Laboratories

Should you change your toothbrush once in a while or four times a year? This was the challenge we were handed by Oral-B Laboratories, America’s leading dental care company. For the first time, VV&C was able to conclusively prove that changing your brush more frequently lowers the incidence of bacteria your dental products carry. This far-reaching study, encompassing ninety seven countries, has allowed Oral-B to build all ongoing scientific, advertising and PR claims around the importance of changing your brush every ninety days. Do you?