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Welch’s
White Grape Juice
We think all new parents should add a little more
juice to their child’s life – so we directed the research
to prove that Welch’s White Grape Juice is a healthier choice
over apple juice for toddlers. The results: a 38% jump in sales.
Welch’s
Purple Grape Juice
The Purple Grape Juice folks on the other side
of the hall at Welch’s said, “What about us?”
So we created and promoted all the juicy good news you’ve
surely heard about, showing the direct healthy heart link achieved
by enjoying a daily glass of Welch’s. A toast to your health.
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