American Dental Association

We were such a hit in oral care product PR that the American Dental Association asked our client Johnson & Johnson Oral Care Products if it could retain us as well. Our client was honored. So were we. What did we do for the ADA? We fought false information about the supposed risks from fluoride. We fought false reports about intensified risks from amalgams and the mercury contained within fillings. But our biggest challenge was the highly controversial case surrounding Kimberly Bergalis and five other Florida patients infected with AIDS by a central Florida dentist. Our program literally changed the face of dentistry and introduced Universal Precautions as the new standard in infection control.