IMODIUM®

When you can’t stop to go, you probably think of IMODIUM®. But you should think of us, too. Not only did we handle the US introduction and subsequent rollout of the brand, but seven years later we handled the switch from prescription drug to over-the-counter product with the introduction of IMODIUM® AD. Our strategy was to tie our message points to travel and drive information through the travel trade and consumer press. The payoff was a Sunday New York Times cartoon in the travel section showing a mountain climber with six large jugs of Pepto Bismol strapped to his back. Today Imodium is the clear market leader in the category, #1 in the U.S.A.