The National Puerto Rican Coalition

When one of the nation’s leading Puerto Rican Associations asked us to help improve the image of Puerto Ricans living on the mainland, we put together the National Puerto Rican Coalition Lifetime Achievement Awards. This award honored ten incredibly gifted men and women with great fanfare at a Washington D.C. awards luncheon and press conference; a Capitol Hill reception hosted by Senator Bob Dole; and a Presidential visit to the White House Oval Office, all of which were completely orchestrated by VV&C. Among our honorees were Jose Ferrer, Rita Moreno, and Diego Hernandez, Vice Admiral of the Pacific Fleet.